Episode 116 features Dr. Lori Baker-Schena (@DoctorBS), CEO and founder of Baker Schena Communications, a leadership coach and professional speaker who works with individuals, academic institutions, entrepreneurs, small businesses and large corporations to strengthen their management and team-building skills. During the episode, we discuss how successful educators must develop professional leadership brands to create a successful presence, how a leadership brand conveys one’s identity and distinctiveness as a leader/educator, and how your reputation is about your past while your leadership brand is about who you are now and who you want to be in the future.